Tesco Fail in Japan

Management closing Case Tests Serves Up Japanese Expansion Given the highly competitory nature of the Japanese retail food grocery and failure of planetary leaders Wall-Mart and Careful to successfully penetrate the Japanese foodstuff, do you hope Decos decision to open Tests Express is a good idea? why or why not? Not a good idea. wherefore? Cultural differences between the I-J market and the Japanese market for groceries. Japanese doesnt extremity change (even Walter and Careful failed).So, it s difficult to penetrate into Japanese market Tests needs volume (to make profit) due to the operation cost. Japanese yet wants their local product (since there is already 40000 convenience store in Japan) Quality & Standard. The reason of Walter n Careful failure was the quality since Japanese is willing to pay for higher-quality food that is convenient. Come with express first still no capability since their model works with bigger supermarket (risky) Japan, the worlds third-bigg est grocery market remains a difficult country to make money from as International retailersHow would you describe the retail strategy for Tests Express as it expands in Japan? Unique mix of convenience store and supermarket featuring higher-quality raw food, cliched meals, and certain supermarket items found in its larger, tralatitious Tests Supermarket. Convenience store fling quality, ready-made food and limited supermarket items (not currently served by traditional Japanese convenience stores such as 7- eleven, Lawson, Circle-K Skunks, or the larger more traditional grocery stores such as Neon and Aide) Focuses on the delivery of fresh ready-made foods.