Photography in Advertising and its Effects on Society Essay examples --

Photography in advertisement and its Effects on Society storehouse has been and ever will be associated with images. As early as 1896, leading psychologists were arguing that memory was nonentity more than a continuous exchange of images. (Bergson) Later models of memory recognise it as more of an image text a combination of lay and clock snip, and image and word. (Yates) Although image certainly is not the only component of memory, it is doubtless an integral and essential part of memorys composition. Photography was inaugural utilized over 100 years ago in an effort to preserve life as it existed before the industrial revolution. Over time photography has gradually corrupted memory in a miscellanea of ways, despite its original intention to preserve it. From there, photography has evolved to become a pressing threat not only to memory, but also to consciousness.As seen in paintings of battle scenes and portraits of wealthy Renaissance aristocracy, people have always st rived to preserve and document their existence. The creation of photography was merely the logical continuum of forgiving natures innate desire to preserve the past, as rise up as a necessary reaction to a world in a stage of dramatic and irreversible change. It is not a concomitant that photography arose in major industrial cities towards the end of the nineteenth century.The industrial revolution created the societal circumstances necessary for photography to be born. The initiatory and most obvious condition is that of technological advancement. Industry was advancing and expanding so rapidly that history appeargond to be distancing itself from the present with unusual speed. Up until this time period life had not changed much from decade to decade or even from century to century. Photographys popularity during the industrial revolution was, in large part, a result of peoples desire to loath down the perceived acceleration of history (McQuire). It has been argued that the ac celeration of historical time is leading to the possible industrialization of forgetting and that we will not only cast off historywe will also long to go back to lieu and times past. (Virilio)The desire to stop time and preserve the way things were are the primary reasons why the majority of photography in the late nineteenth century focused on documenting dying traditions, practices, and ways of life... ...dvertising. Picturing the early(prenominal) Media History & Photography. Ed. Bonnie Brennen, Hanno Hardt. Chicago University of Illinois Press, 1999. 158-181.Freund, Gisele. Photography & Society. Boston David R. Godine, 1980.How Much entropy?. 9 May 2002. University of California. Kramer, Edith. The stratagem Therapists Third Hand Reflections on maneuver, Art Therapy, and Society at Large. American Journal of Art Therapy Feb. 1986 71-86.Liss, Andrea. Tresspassing Through Shadows Memory Photography & The Holocaust. Minnesota University of Minnesota Press, 1998.McQuire, Sc ott. Visions of Modernity. London Sage Publications 1998.Miller, Denise., et al. Photograpys twofold Roles. New York Distributed Art Publishers, 1998.Schwartz, Donna. Objective Representation Photographs as Facts. Picturing the olden Media History & Photography. Ed. Bonnie Brennen, Hanno Hardt. Chicago University of Illinois Press, 1999. 158-181.Sontag, Susan. On Photography. New York Anchor Books Doubleday, 1973.Virilio, Paul. The Art of the Motor. Minneapolis University of Minnesota Press, 1995.Yates, Frances. The Art of Memory. Chicago University of Chicago Press, 1966.