Essay examples --

Problem StatementWith changing social trends the course in induceation and news is generated, distributed, and consumed is shifting towards digital media due its ability to assign access to the to the highest degree up-to-date development. Companies such as The New York Times, whose business enterprise it built on print-media, will need to embrace this new form of media and deliver its content in a way that relates to the how their current, as rise as new consumers wish to access their news. Analysis (External)The international milieu that The New York Times operates within includes the encompassing culture and demographics, as well(p) as the changing social trends, technology advances, and changes in the political, economic, and legal environments.The external culture surrounding the newspaper is a recently changing landscape, where the consumer is qualified to search for and find information quickly and from a number of sources. The consumer is as well able to generate t heir own content easily through online blogs, which adds to the information load that an interested news consumer must sift through in order to obtain an accurate representation of facts. (Peters, Wright, and Witschge, 2012)Social trends and technology advances ar a large source of concern with regards to the newspapers revenue. to a greater extent readers ar consuming news online, which is changing the landscape of news consumption. The instancy of news availability through the internet can be much appealing to the casual consumer. Social media sites are also able to be leveraged to share articles and encourage new readers. These social sites can also be used to allow the consumer to take an active role in the conference through comment fields, which open a new forum between journalist and reader that has p... ...sites on which it is expected to be distributed (Facebook, Twitter, Youtube, etc.) should be monitored most for feedback, given the platforms excellent resources to do so.The place of delivery is appropriate, due to the forward integration with the consumers lives, and the created network that is able to be leveraged to distribute the service most effectively to the target market segment. The price to the consumer is only time wake the advertisement, which given that they were already visiting a social media site they are likely willing to spend. The product should be appropriately represented in these ads, and the ad itself is the promotional material.The responsibility for running the advertisements would likely fall on a marketing executive, but could also be outsourced to a flourishing creative studio with experience creating such marketing videos.