Strategic Management

The following Strategic Management plan evaluates Citigroups competitive fancy and internal and external environments to determine strategic direction. Alternative strategies atomic number 18 then derived and chosen. The plan recommends that Citi commit contain to expand its insurance condescension to foreign merchandises, by pore on on product agate line banking and the consumer demand for online pecuniary processing. It analyzes how Citibank differentiates itself from the competition by offering a broad line of products and services and exploiting cutting edge technology to support planetary online banking transactions. It also explores the threats, opportunities, weaknesses, and strengths impacting Citibanks success in competing for online banking commercialise share. Online banking has brought traditional financial functionality into Cyberspace. The Compounded annual growth of online banking since 1994 has been 80%. Worldwide, more than ascorbic acid millio n households now bank online. Looking ahead, usage is commune to subjoin to 50+ million U.S. households. Worldwide, the total is expected to three-fold to three hundred million or more households (Online Banking, 2003). net Banking enables financial institutions to market and sell new products, increase their end user apologue and build longer lasting relationships. Launching online banking services requires minimal demand on the banks existing infrastructure and resources. With earnings Banking, the Internet branch serves as the financial hub for end users online banking needs and strengthens the outwit and image.

Banks view online banking as a powerf! ul value added dog pound to attract and retain new customers while helping to support through costly paper handling and teller interactions in an more and more competitive banking environment. The key benefits of online banking to businesses and consumers are sentence and convenience. This convenience is the control force in the demand and increase of online banking. T Below are the big top 5 reasons why people have chosen to bank online: * doohickey: Unlike your corner bank, online banking sites never close;... If you hope to jack off a full essay, order it on our website: OrderCustomPaper.com

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