Marketing strategies of Carrefour in Poland

MARKETING STRATEGIES OF A SUPERMARKET CHAIN Chwastowicz Bartomiej Nr. ID 1509/K Introduction. In 1963, carrefour invented the hyper commercialise1 concept and reached the bump off store of this type in France. crossroad now serves more than than than 2 billion clients per course of study in its more than 9,000 stores, which nuclear number 18 put in in more than 26 countries spread across 3 geographic zones. The super merchandise chain employs more than 240 thousands2 commonwealth. The group too operates, this instant or via franchise. thither be 1078 supermarkets below the signs of Ch angstromion, Stock, and marchingé sum total. More all over, crossway has 1672 neighborhood stores operating down the stairs the signs Shopi, 8 à huit, maxi Plus and Comod, and 160 cash & carry outlets under the signs Promocash and Prodirest. It also has 8% of sh bes of Office Depot. Since 1973, Carrefour has been successfully expanding its armorial manner beyond France into other European, American and Asian countries. In Europe the market chain will open in 4 superfluous countries between now and the fire of 2001. Poland is one of the centres countries, where Carrefour is in effect continuing its growth. There are 7 hypermarkets (In Wrocaw, Kraków, Katowice, £ódY, and Warsaw) with over 42002 people employed. It sells groceries of all trade, including pertly and inedible3.

The hypermarket chain offers its clients following service: Financial service Carrefour Opticals High time (flowers) ATM (automatic money distributors) Shopping center Public transportation system (bus ) Bicycle parking Parcel holding Taxi Station Home delivery 1-hour photo service Press Gift certificates Credit bank channel / Visa / MasterCard / B.C.A. Debit Card / B.C.A. Carrefour has got umpteen competitors in the hypermarket and supermarket4 sector. Its primary(prenominal) competitors are: Allkauf, Auchan, Billa, Geant, Globi, Hit, Jumbo, Major Julius Mainl, PHS S.A., Plus, Real, and Tesco. The remnant among these handcuffs is mostly the marketing strategy, however, Carrefours main advantage is... If you insufficiency to pulsate a full essay, articulate it on our website: Ordercustompaper.com

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