Sports Marketing

How many commercials film been made by a sports bum that has a professional athlete in it? Everybody has seen at to the net degree whiz propound handst that accustoms a professional athlete. wheresoever pile go they brush off see an advertizement such as a billboard, a sign, or a commercial. Nowadays these sports corporations use athletes to be recognized worldwide and foster profits. Corporations such as Jordan and Nike ar known worldwide and consumers this instant relate asterisk athletes with the tarnish and logotype. These companies find logos that argon very ordinary and known worldwide. These superstar athletes that are apply in advertisements are extremely beneficial to the company in many ways. Consumers can easily connect a beaten(prenominal) face, this being the athlete, and a famous companys logo and products. Sports corporations as tumesce as other companies use elevated status superstars and athletes to operate people in order to conduct their products, and the athletes in a way become a brand themselves in the process. A counter argument that can be made is that or so celebrities and athletes can actually disadvantage a brand if they have a bad state-supported image, or if they do something that consumers do not agree with. by means of various resources I go out further testify the argument made that further develops my argument.

sense athletes have been apply in advertisements of sports corporations as long as there have been popular and familiar athletes that consumers can recognize. In an article by Lynette Alicia she discusses the history of how sports celebrities were used to advertis! e, improve a brand and solve them more profits. She goes back to how packs of cigarettes would feature a card with a baseball player on it. This was geezerhood ago and it has expand to a huge industry and one of the most utile techniques of advertising a product. An example she gives is how Johnnie walker used Joe Namath to advertise its whiskey. It is said women regarded to be with Joe and men wanted to be him. As such he could...If you want to get a bounteous essay, order it on our website: OrderCustomPaper.com

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