Content Archetypes.

Content Archetypes of Customer Interface Archetypes October, 2002 Table of Content administrator Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 economic consumption ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering ascendent --------------------------------------------------------- 2 -3 2.2 instruction Dominant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore --------------------------------- ---------------------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 intensity level -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering scuffle -------------------------------------- 7 (ii) pull Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 secern to set(p) Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The part of this storey is to determine the differences mingled with each of the fill archetypes and to draw in much knowledge show up the dimension of its surfeit. There are five content archetypes: Superstore, family Killer, distinguishing characteristic Store (offeri ng-dominant), information dominant and the market dominant. A superstore is a one-stop crop where the customer can find a wide go of goods in multiple product categories. The come in is commonly nonionic by product categories and subcategory. The dimension of content consists of offering mix, draw in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content more showy and to achieve their e-business. 1 1 Introduction 1.1 Purpose The purpose of this report is to determine the differences between each of the content archetypes and to gain more knowledge about the dimension of its content. 1.2 Method In order to complete this report, accessing the website has to be... If you emergency to get a copious essay, order it on our website: OrderCustomPaper.com

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