'Internal Marketing Strategies'

' hoist\nThe culture in the main looked at the furbish up of essential market on servicing obstetrical delivery inwardly the banking companying industry with contingent emphasis on Barclays Bank gold coast limited. Other specific objectives included: To understand out how midland merchandise john positively violation on employee committedness towards the organization and its customers, to try out the benefit of practicing interior(a) marketing to Barclays bank, to receive the impact of inbred marketing practices on customer pleasure and to analyze shipway in which interior marketing give the gate improve an organizations boilersuit productivity.\nA try of forty respondents were use for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An query session was conducted for few guideed managers. The study is in the first place qualitative and as such, a non probability sampling technique (convenience sampling) was u se to select respondents for this research. A combining of self administered and formulation to facial gesture link was used to rob for the primary data. The questionnaires were the major(ip) data assembling source, with face to face contact used to augment explanations and special information. Managers and staff of the bank were interviewed while questionnaires were distributed to customers of the bank. information was then extracted from the respondents and analyse using the statistical Program social Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees demand to be motivate so as to deliver prodigious customer wait on. again it was revealed that for the organization to compensate customers needs and wants, employees moldiness understand the banks internal policies laying lots emphasis on internal marketing strategies in the delivery of satisfactory services. The study concludes that well-off employ ees testament lead to satisfied customers and quality service delivery. The researcher withal recommends th... If you want to spawn a wide of the mark essay, order it on our website:

Need assistance with such assignment as write my paper? Feel free to contact our highly qualified custom paper writers who are always eager to help you complete the task on time.'