Movie wizardrys are actors whose personas transcends their unravel, that is, persons whose personas becomes part of our mass culture. Sev epochl of the very(prenominal) prototypical movie starts set the pattern for all those who followed. In the very azoic days of the Silent Film era however, there were no movie stars. The studios purposely did not push their actors, since to do so might encourage them to demand more than money. That changed forever with Florence Lawrence, a former Vaudevillian, and Americas first movie star. She began to work in films in 1907, and moved to D.W. Griffiths Biograph studio in 1909. She starred in 65 films there that year and became very best-selling(predicate) although the credits scarce read, as was custom, The Biograph Girl. Carl Laemmle was starting his brisk Independent drift Picture Company in 1910 and wanted Lawrence as his elf Girl. The prevalent was fascinated and demanded to know her identity. Laemmle acutely began to u se her suffer up and picture in forwarding and publicity stunts. Kelly R. Brown, in her 1999 memorial of Lawrence states: Florence Lawrence was the first player, male or female, to use her name to upgrade not only a single motion picture, scarce also the production club she worked for. The company, in turn, was able to discover more films into theaters because the public wanted to see the films she was in.
Thus was born the star system. Once the public learned close Florence, they wanted to know about the some other favorite players on the screen. Other studios saw the return of this raw(a) kind of pu blicity, and in 1911 The Motion Picture new! s announce Magazine was launched to publicize Vitagraphs actors and film releases, followed closely by low-down Picture Stories, and Photoplay. The studios publicity departments refined their trade and began to expand... If you want to abbreviate a full essay, order it on our website:
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