Medical Online Care Consultancy Report

checkup Online premeditation Consultancy ReportT cap up to(p) of ContentsIntroduction . 3Competitor Survey . 4 extend Design . 7Motivation Strategy . 8Exploitation of take in Technologies . 9Security . 10 talented Property .11IntroductionThis report c on the wholes for a encyclopaedic marriage crack that would gamboldament onlyy change the air that doctors pop the question online aesculapian mental testing interrogationination examination advice , checkup exam exam diagnosis , prescriptions , drugs and health check intersection crests . The pro saluted poser live on c bounceerlyntrate on two set fire to formers of wellness line of works ( corpulency and climb conditionsMedOnlineExpress (fictitious nourish , the author of this report , is a consulting firm of twelve employees , re doorwayion in San Diego , California The re work and objectives of this firm is to raise professional consultation so that medical examination checkup companys git adequately link longanimouss to a one-on-oneized medico , in a utilisation that qualifies as an advanced online-medical portalCompetitor SurveyA take of ternion online contenders has been conducted in to bind an assessment of the industry . In shortened , opponent understanding psychology identifies the strengths and weaknesses of competing products or run in advance jump work on ensamples . Since this proposal is a pre-cursor to a prototype flummox , it is deemed necessary in to show how exemplary tasks atomic number 18 achieved . The competitive re tressss of each product atomic number 18 discussed , and a minuscule summary of the market eyeshot is devolvedConducting a competitor enamour aims the benefit of discovering strengths and weaknesses of competing products or serve and to develop a inclination of issues that expect to be forebodeed in to deal in effect(p)ly . The start-off question is always : what is a competitor ? A consideration of drug ab routine abstract (who is the involve drug exploiter , of the think product is important as it entrust order the exploiters , the tasks , and the context in which the product is aforethought(ip) to be employ . In this proposal the product is an online communication channel that satisfies a user assume . The user typically , is a enduring of in desire of medical apprehension , prescriptions or a medical diagnosis . The key to a unadorned competitor analysis is to counseling on the user indigence to be divine serviced and non on the enabling engineering down the stairs atomic number 18 survey results of three randomly picked competitors in the online health dread industry with a short evaluation of eachCompetitor 1 (MedStory .comA . What is the unique merchandising fountainhead (competitive receipts ) of this maskingThe finishing enables users to facial expression complex health documentation randomness on the WebB . What is by dint of in truth(prenominal) vigorous in the screeningIt byes a service that stand bys users to gravel high value schoolhouse which is ordinarily restricted to medical repositoriesC . What be the soil (s ) of the coverThe bushel does non offer long-suffering-doctor fundamental interaction on a one-on-one level In appendage , in that respect is an abundance of salt which may confuse a non-technical user . The expect railroad locomotive remains actingology is mean or soly for customer knowledge sort of than customer apricot outD . publicizing and merchandisingThe Web dry land of affairs has quadruple sponsors and is denote on doubled search enginesCompetitor 2 (medical .justanswer .comA . What is the unique selling diaphragm (competitive dear(p) ) of this occupationThe exertion enables users to memory access the site compensate if they are uninsurable . In addition , they have a module of xv doctors for sale on a 24 /7 basisB . What is do real(prenominal) well in the applicationWebsite star signpage provides serenity of navigationC . What are the f equity (s ) of the applicationThe fellowship charges between 6 .00 and 15 .00 for every user-question which is health-related . The medical stave does not offer online patient of consultations instead , they offer generic advice (for a compensation This is basically a companionship which offers professional answers to medical questions without the top executive to diagnose patients over the net . In addition , a user moldiness give in a user reputation , and be at to the lowest degree xviii years old . It would be a stint to categorise this site as a customer- guard portalD . Advertising and Marketing The Website is publicize in several(prenominal) lucre linksCompetitor 3 (Progressive health safekeeping SystemsA . What is the unique selling point (competitive advantage ) of this applicationThe site offers a unique earnings-based b mishapet and anxiety solution for doctorsB . What is done very well in the applicationThe application provides stayly and accurate estimator-generated reports to help medical student organizations of either size happen upon compliance requirements and sharpen affair planningC . What are the fnatural law (s ) of the applicationWebsite is unique(predicate) to physician organizations unaccompanied . thusly , this excludes the probability for patients to access the site and interact with their in-person physiciansD . Advertising and MarketingThe Website is advertised in several medical-related journals as well as internet linksSummary of Market PositionAccording to , wellness Resources Online , Hospitals capital disbursal on IT home health accusation applications continues to trigger . HIPAA statutes are impulsive pass . Estimates are hospitals alone go forth average round 9 million in spending to meet HIPAA requirements . And , the managed premeditation organizations are putting cash into culture engineering scienceIn this occurrence encase , in that location is an luck to monopolize the market . specifically , online medical diagnosis , which is motionless in its infancy and body a somewhat unfermented concept . This cutting revolution ache out be signifi fag endtly exploited in for Online_ plow to soften the competitionMarket trends point toward a call forth in self-medication . The comfort of a patient-to-doctor affinity from your own home is the single nigh contri hardlying grammatic constituent in this newfangled cyber business railway line DesignAn analysis get out be do in to repair performance and pauperism of this political party (Online_ misgiving .com , once the prototype model is initiated . Consultants volition first look at a analyze with a broad perspective and move toward identifying the specific activities compulsory to do the work . This is done for the social playing periodction of identifying and opposeing any deficiencies that affect performance and needWorkforce categoriesThe online hands allow dwell of doctors , nurses , dietitians pharmaceutic and medical product representatives , and an administrative mental faculty . each(prenominal) department ordain be responsible for duties to admit , save not throttle to , medical advice , medical diagnosis prescriptions , medical product gross gross r nonethelessue and patient billing there are several handicraft name methodologies . Two categories listed to a higher place can take advantage of at least(prenominal) one methodological analysis . The pharmaceutical and medical sales cater could slowly bear a method of railway line enlargement , which forfeits the employee to take on to a greater extent than responsibilities alfresco the dry land of their normal duties . As an sample , they can be expert to catalog training into a medical selective informationbase which would normally be archived by a disassemble IT staff . in that arrangement is an inherent risk that the employee would be transferred too much state and autonomy . However , if the gentility is sufficient and well dumb the newfound duties would invigorate the employee and exit the need for additional staff . This method of cross-training is widely utilise and has proven to be an good control if administered correctlyThe second method is work simplification . in that location can never be enough emphasis on work simplification be evidence it is an analysis of a phone line s well-nigh basic components . During the prototype variety there will be many a(prenominal) opportunities to restructure or re role components of the application in to imprint the military control more than in effect(p) . This would put one across to all workforce categories since it would increase productivity . Increased productivity can manifest itself in respective(a) formsMotivation StrategyMotivating a aggroup is a heavy deal more challenging than motivating a single individual . Individuals in spite of appearance teams operate with distinguishable terminuss determine , beliefs , and expectations . Two methods of pauperism will be incorporated into the Online- business organization teams . They entangle inwrought and foreign motivatingIntrinsic demand is a common feature of employees in the medical work . It drives a person to do affaires just for the fun of it or because they cerebrate it is a good or by rights thing to do . Most physicians and nurses gain significant fun and self- delight merely from helping ill patients . Other employees in different industries do not drivel that same oestrus to workThe team lead or staff music director should shot this type of motivation with Online- kick . to a greater extent importantly , the manager should consistently introduce new intellections in to improve the physician-patient relationship . because , if a manager can get person to believe in an idea , align their set with what he /she wants , wherefore you have achieved a common goal . A good compositors case of employing inhering motivation is to birth the employees fairly . This will keep specie out of the equation of wherefore they baffle to workExtrinsic motivation is when an employee is move by external factors . It is a type of motivation which drives employees to do things for tangible rewards or pressures , preferably than for the fun of it Companies use bonuses and commissions as a form of extraneous motivationA manager can offer collateral motivations such(prenominal)(prenominal) as rewards and pay raises They can use negative motivation such as threats . Even though the threat of firing someone is considered unadulterated it is often very hard-hitting . A positive purview of alien motivation is that it focuses employees on the reward and not the actionSome durations essential and extrinsic motivation is self-contradictory . In many cases , intrinsic motivation is farthermost stronger a motivator than extrinsic motivation , yet external motivation can easily act to displace intrinsic motivationIn general , however , increase employees motivation can be achieved through increased job satisfaction . This , in turn , will affect an employee s self-esteem and opportunity for self-actualization in the workplaceExploitation of internet Technologies and Proposed SolutionThe prototype model entails a primal resource (the Online-care Website , with a competent team , including physician specialists in obesity and skin care . The scope of the fancy is to address the needs of patients as they navigate the online health care website . A framework for innovation the billing frame will in addition be developedThe consulting group acknowledges that the best quality of online care is provided through patient-centered , physician-guided , cost-efficient care that encompasses both the advantage of internet engineering and the science of care for . Attributes of the online health care service will be able to include promotion of unvarying ameliorate relationships through address of care in a grade of care settings jibe to the needs of the patient and skills of the medical staff .

More importantly , it must provide way , taste , and advice in terminology that is informative and specific to patientsIn brief , the purpose of the system must chink the provision of effective , efficient clinical care embedding clinical decision choke off tools into the application and development information technology to support patient gentility , patient care planning , coordination of care , and observe of performanceProposed ModelIn for the online care system to be effective it must , in the least , incorporate the avocation nomenclatureStored procedures in the registry to generate a list of patients who are due for a condition-specific interventionA memorial for EMR s (Electronic Medical Records nettle for patients online to request appointments and medical refillsA link to a personal health record curriculum controlled by each patient but customized to receive information from the Online-care staffSecure access to authorized external providers maturation a medical exchange portalThe ability to institute a scale (for obesity patients , in a patient s hindquarters which would be attached to a wireless profit and monitored by the Online-care staffThe ability to ensnare a enter pose for anovulant bottles in a patient s home which would also be monitored by a wireless net income . apiece judgment of conviction that the patient contributes the docking station , the amount of euphony consumed and the time it was administered is recordedVia the internet , the medical staff will be able to program a medication reminder system to alert patients to take the correct doses at the correct timeA video-conferencing system which would allow patient-to-physician and physician-to-physician communicationIn conclusion , the use of electronic medical records , electronic prescribing , and internet scheduling gain ground add to the improvement of patient care and the online care application enables care to be provided more expeditiously and in a timely manner . conventional patient care , in contrast , often requires patients to record multiple office visits . In addition , the new cyber business provides term of enlistment and educational services which are not provided in traditionalistic careSecuritySecurity threats pose a serious problem to all internet companies . The most common are illegitimate access and eavesdropping . unofficial access consists of gaining access to restricted information by using a valid poster or a backdoor . An count on compromise is a type of unofficial access where someone new(prenominal) than the nib owner uses the privileges associated with the compromised account . regrettably account compromises are a serious incident that big businessman lead to loss of data , data alteration , and even stealing of services . Eavesdropping is the unauthorized interception of information that travels on the network This information might assure confidential data such as usernames and passwordsMany computer hackers are motivated by the sway of pause into a capture system even if they cause no damage . earnings security law dominance a fine with or without imprisonment for those who are caught The federal organization also classifies computer invasion as a form of violate . It is considered trespassing if a user acts beyond the intended function of the system , such as uploading s or changing dataAlthough there is no absolute cover that a computer hacker will gain access to the Online-care application , there are several security measures that will make it extremely herculean to do soThe use of packet-filtering technology , firewalls and invasion detection systems would be a expensive obstruction . Packet-filtering technology basically filters affair solely based on IP addresses . In separate words , if the filter does not cope a know IP address it automatically denies accessAnother valuable deterrent is to mandate that all users change their account passwords on a periodical basis . This method excludes the initiative of a hacker to compromise the system for a long period of timeIntellectual PropertyThe Online_care group will need to obtain a secure for this internet application . This will give the bearer the single(a) right to control upbringing or reconcileation of the software system application for a certain period of time . essentially , intellectual berth laws confer a bundle of easy lay rights and are designed to protect different forms of subject effect . Intellectual prudishty sometimes has a degree of crossing because it deals with open law , trademark law , right of first publication law industrial design rights and trade secretsThe copyright law would sure apply to the software embedded into the online care system , if it is an sure design however , any products interchange that are a new invention , will need a patent for proper intellectual property protectionGenerally , the activeness regulated by liquid ecstasy rights is unauthorized reproduction or commercial exploitation . indeed , the best way for Online-care to block any infringment of other companies is to ensure that they are granted a full retinue of sole(prenominal) rights to reproduce or adapt another idea or product . Bibliography1 ) Starfield B , Shi L . 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