Transformers: More Than Meets The Eye :: essays research papers

Transformers: More Than Meets The Eye   Ã‚  Ã‚  Ã‚  Ã‚  When I was younger, I loved to watch cartoons. Although I watched many cartoons, there was one cartoon in particular that caught my attention the most. This cartoon was a science fiction story about robotic lifeforms called The Transformers.   Ã‚  Ã‚  Ã‚  Ã‚  At that time, The Transformers was the most exciting and important thing in my life. It came on everyday, and I tried not to ever miss an episode. If I knew I would miss an episode, I made sure I had someone record it for me so I could watch it later. I even recorded many shows just to be able to watch them over and over again.   Ã‚  Ã‚  Ã‚  Ã‚  One day when I was away somewhere, I had my mother record it for me. After returning home, I immediately began to view the tape only to find out that the tape ran out about half way though the show. I remember I was so incredibly angry over not being able to completely watch the episode, that I threw a childish tantrum by crying and yelling at my poor mother.   Ã‚  Ã‚  Ã‚  Ã‚  I later began buying The Transformers action figures; which were developed by Hasbro from the television series. Over the years, I accumulated a collection of about thirty different characters; which I still have stored in my room. I don't think I could ever get rid of them. Also, each Transformer came with a stat card on the back of the box he was sold in that described his various skills and attributes. I used to always cut these stat cards from the back of the boxes, and tape them onto large sheets; which I hung on my bedroom wall. Along with the action figures, I also had Transformer books and Transformer bedsheets. I couldn't get enough of the Transformers. I saw about every episode, and I knew about everything there was to know about them.   Ã‚  Ã‚  Ã‚  Ã‚  The Transformers were intelligent robots with the ability to transform from a robot shape to some other shape. The very first Transformers were the Autobots and the Decepticons. The Autobots, who transformed into cars, were the heroes, while the Decepticons, who transformed into jets, were the villains.   Ã‚  Ã‚  Ã‚  Ã‚  The two groups originated over a millennia ago. A race called the Quintessons were the heads of a huge galactic corporation. They built the planet of Cybertron into a huge factory in which to build robotic slaves. They created two basic models: household and entertainment robots, and warrior robots. Whenever one to the slaves began to show signs of intelligence, the Quintessons destroyed them to be used as materials for new robots being created.

Gaming Addiction study Essay

According to Daria J Kuss in the 2000s, online games became popular, while studies of Internet gaming addiction emerged, outlining the negative consequences of excessive gaming, its prevalence, and associated risk factors. Internet gaming is a booming market. In 2012, more than one billion individuals played computer games, which fuelled the 8% growth of the computer gaming industry in the same year. A recent report by the market research company Niko Partners has estimated the People’s Republic of China’s online gaming market at $12 billion in 2013. In her research she stated that Internet gaming addiction has increased both in quantity as well as in quality. Research on gaming addiction dates back to 1983, when the first report emerged suggesting that video gaming addiction is a problem for students. Shortly thereafter, the first empirical study on gaming addiction was published by Shotton, based on self-reports of young male players who claimed they were â€Å"hooke d† on their games. The early studies suffered from a lack of standardized psychometric instruments used for assessing gaming addiction. Massively Multiplayer Online Role-Playing Games (MMORPGs), on the other hand, appear of particular interest to players because they offer a variety of incentives for play relative to other game genres. Of all online gamers, 46% play MMORPGs,3 confirming their position as the most popular online games. MMORPGs are game universes inhabited by thousands of players at the same time (massively multiplayer) with no spatial or temporal boundaries because they are played online, and they allow players to adopt various virtual personas in their avatars (role playing). In South-East Asian countries, the negative impacts of Internet gaming  addiction have led governments and health care providers to take the problem seriously and to develop a series of initiatives to curb and alleviate the problem. In South Korea, Internet gaming addiction is viewed as a significant concern for public health, and up to 24% of children who have been diagnosed with Internet addiction are hospitalized. In Japan, the government has recognized the problem following a study by the Ministry of Education, which has led to the development of â€Å"fasting camps† where individuals suffering from Internet and gaming addiction are helped by being cut off from technology completely. It has been stated that the higher the Internet penetration and social acceptance of gaming, the higher the prevalence of gaming problems, partially explaining the higher prevalence rates reported in South-East Asian countries. In addition to this, there is good reason to think that the lower acceptance of excessive gaming in a culture, the more distress (not less) gamers experience in engaging in the activity, potentially fuelling problem perception. Therefore, a lack of acceptance of excessive gaming and thus stigmatization of the behavior might contribute to higher rates of addiction and problematic play in some way. Following growing concern, specialized treatment centers and programs have been established in Europe (including the outpatient clinic for behavioral addictions in Mainz, Germany, and the Capio Nightingale Hospital in London, UK) and the US (including the inpatient centers RESTART Internet Addiction Recovery Program in Seattle and the recently opened digital detoxification and recovery center in Pennsylvania), reflecting the growing need for professional help. Internet gaming addiction is a behavioral problem that has been classified and explained in numerous ways. According to Griffiths,13 biopsychosocial processes lead to the development of addictions, such as Internet gaming addiction, which include the following components. First, the behavior is salient (the individual is preoccupied with gaming). Second, the individual uses the behavior in order to modify their mood (ie, gaming is used to escape reality or create the feeling of euphoria). Third, tolerance develops (the individual needs increasingly more time to feel the same effect). Fourth, withdrawal symptoms occur upon discontinuation of the behavior (the individual feels anxious, depressed, and irritable if they are prevented  from playing). Fifth, interpersonal and intra-personal conflict develops as a consequence of the behavior (the individual has problems with their relationship, job, and hobbies, and lack of success in abstinence). Finally, upon discontinuation of the beha vior, the individual experiences relapse (they reinitiate gaming). Although the core criteria appear to be established, the etiology of Internet gaming addiction has yet to be studied in detail. Research15 indicates that a number of risk factors are associated with Internet gaming addiction. These risk factors include certain personality traits, gaming motivations, and structural game characteristics. The personality traits most commonly associated with Internet addiction include neuroticism,37,50 aggression and hostility,43,50–52 and sensation-seeking.43,50 Factors that appear to protect frequent online gamers from developing problems with their gaming were found to be conscientiousness and extraversion,53 suggesting that for different individuals the same behavior can have different psychological repercussions. In addition to this, the following gaming motivations were found to be most commonly associated with gaming addiction: coping with daily stressors and escapism, online relationships, and mastery, control, recognition, completion, excitement, and challenge. This indicates that the reasons for game play may be an important indicator of potential risk for Internet gaming addiction. Specifically, in comparison with non-MMORPG players, MMORPG players preferred their online friends over their real-life friends. Similarly, significantly more dependent gamers were found to prefer spending time with their online friends than their offline friends relative to nondependent gamers and felt their social needs were met better online than offline. Moreover, while online games provide nonaddicted players with satisfaction, addicted players play to avoid dissatisfaction, which can be an indication of withdrawal symptoms they want to overcome by engaging in gaming compulsively. The motivational differences to play games between dependent and nondependent as well as MMORPG and other gamers appear to be useful clinical information because these motivations can be specifically targeted in treatment sessions. For instance, elements of exposure therapy  may be used for the socially fearful in order to decrease discomfort and reintroduce clients to real-life social environments. Also, alternative pastime activities that are perceived as satisfying can be encouraged specifically in group therapy sessions. Encouraging engagement in group sports might satisfy both the need to engage in competitive and satisfying activities and the need to interact with peers in real life. Moreover, a number of structural game characteristics have been found to increase the risk for developing Internet gaming addiction, namely online relative to offline gaming,61 positive reinforcement,62 the enjoyment of particular game features, such as adult content, finding rare in-game items, and watching game cut scenes,63 and viewing one’s virtual persona as better than oneself.64 These characteristics indicate that particular games can be more addictive than others,15 which appears important for game developers and public prevention campaigns that focus on decreasing risk and raising awareness of potential problems. Prevention campaigns could target school-aged children, teachers, and parents in education settings. They could be based on the principles of providing information and a discussion platform concerning Internet and gaming use and possible negative consequences via psychoeducation, with the ultimate goal of encouraging healthy media use. Success could be determ ined over the long term using triangulation of data and reports obtained from the targeted populations.

Analysis of a Poem “We wear the mask”

Amber Davis Professor Quirk Literature 101 February 28, 2013 We Wear the Mask The lyric poem â€Å"We wear the mask† by Paul Laurence Dunbar is a poem about the African American race, and how they had to conceal their unhappiness and anger from whites. This poem was written in 1895, which is around the era when slavery was abolished. Dunbar, living in this time period, was able to experience the gruesome effects of racism, hatred and prejudice against blacks at its worst.Using literary techniques such as: alliteration, metaphor, persona, cacophony, apostrophe and paradox, Paul Dunbar’s poem suggests blacks of his time wore masks of smiling faces to hide their true feelings. In the first stanza, he starts off with the title of the poem stating, â€Å"we wear the mask that grins and lies† (1). In the first line he uses a metaphor to explain the â€Å"mask† that is put on to show grins. Of course there is no actual mask, but the mask can be a representation o f a fake personality that is happy or blissful.It could be said that the reason for this â€Å"mask† is to prevent their tormentors from starting any controversy. Dunbar also uses another metaphor, â€Å"This debt we pay to human guile†¦Ã¢â‚¬  (3). Obviously he does not mean that there is a debt to human guile that he is paying with money, but rather since blacks have always been seen as deceptive since slave times, they must forever live in it. Since slave times blacks have not been respected. Even after blacks received the right to vote and own land, the federal system still made it hard for blacks to make a breakthrough.The use of metaphor is used to describe the overwhelming struggles blacks had to go through in a white man’s world. Through the use of metaphors, Dunbar implies the feelings the blacks once had to fake in order to not get into any trouble. The second stanza, especially, emphasizes the poems paradox and alliteration. This stanza really goes int o the mind of the person speaking, and the outcome is a part of the reason why they wear â€Å"masks. † The poem reads, â€Å"Why should the world be over-wise,/ In counting all our tears and sighs? / Nay, let them only see s, while/ We wear our masks† (6-9). Essentially, the person of this poem is asking why should the world get the right to know why they are truly upset, and potentially use it against them; instead, have pride, hold your head up high, and put on your â€Å"mask. † In doing so, the literary term paradox comes into play. This poem is about the true feelings of blacks being hidden behind masks, when also the poem itself hides the fundamental issue of racism from even being mentioned – that alone is a paradox because the poem has a mask on as well.This poem can also be seen as a paradox because this so called â€Å"we† is supposed to be wearing a mask when in fact they are expressing their feelings and becoming vulnerable, aka â€⠀œ no more mask. Although each stanza has a bit of alliteration, the second stanza is the most dominant. Dunbar writes, â€Å"Why should the world be over-wise,/ In counting all our tears and sighs? / Nay, let them only see us, while/ We wear our masks† (6-9). The alliteration in this stanza is used heavily with the letter â€Å"w. With the use of this alliteration, it creates a sense of flow that helps the speaker get his point across more smoothly. Although the poem is more cacophonic, and harsh, rather than euphonic, and harmonious, the use of alliteration helps highlight the importance of this stanza’s sayings. The alliteration aspect of this stanza really helps reveal why the blacks continue to keep a mask up since they do not want others to know their weakness. The final stanza is a plea to God, or in other words an apostrophe.Dunbar writes, â€Å"We smile, but, O great Christ, our cries/ To thee from tortured souls arise† (10-11). In writing this, Dunbar makes an apostrophe to the absent Christ since Christ is not currently present in the poem. This verse brings about an emotional side of the speaker that we have not seen in the play, which is the essential effect of apostrophe. In a sense, the speaker is able to take the focus from masks to addressing the fact that they are being tortured; the fact that they are being tortured is exactly why they wear the masks they do, to show they are not intimidated.Through the use of apostrophe, Dunbar is able to express the emotions of the reader, which ties into why masks need to be warn. Overall, the speaker’s awareness of putting on a fake facade to avoid trouble is apparent through literary devices such as alliteration, metaphors, and apostrophe. Author Dunbar creates a somewhat cacophonic feel to the poem to portray the hurt of these people who must wear masks. Dunbar also uses end rhyme in all of his ersus. The first and second, and also the third and fourth of each line use the long I sound for end rhyme except for the last lines of each stanza. Through the use of many literary devices Dunbar is able to capture the true meaning behind the mask, which is a disguise that camouflages the actual emotions of the mask wearer. Even though the mask is a grinning mask, the face under it is broken and frustrated, but the mask wearer will never show it.

Brand equity Essay

How much a product can earn over its identical competitor by virtue of its brand, determines its brand equity. It can be a neat result of many factors like years of experience, proven track record of quality, legacy, emotional bondage and company outlook, where it adds more value to the product and thereby helps the product to score over its identical competitors. Without brand equity a product loses its competitive advantage, and for that matter some companies â€Å"measure brand equity relying on financial measures of brand performance† (Dobney, 2007). Thus Brand India should be able to score over its Asian counterpart. Figure – 3 The brand management chain (Based on Wood, 2000; Kapferer, 2004) Integration of the theoretical constructs brand equity (Aaker, 1996) and brand orientation could be instrumental in the understanding of brand value, where brand equity commands more attention as it aims for generating long-term values for the company by â€Å"understanding the conceptual basis for the value of brand and its implications† (Keller, 1993). Brand loyalty. Brand loyalty refers to the customers’ consistent preference to buy a selected brand in a particular product category, irrespective of other provocative options presented by the competitor of that brand. This situation occurs after the customers make a trial run of the brand and get convinced about the efficacy of that brand towards fulfilling certain needs of theirs and decide to buy that brand again and again. That practice â€Å"forms the habit and thus customers continue purchasing the same brand because the product is safe and familiar† (Giddens, 2002). This situation speaks of the dual responsibility of branding too, where on one hand it should influence the rationality of its prospective customers, while invoking the emotional response among them on the other. As for example, a particular meal in a restaurant might declare about a possible health benefit with the inclusion of tomato in it by saying, â€Å"lycopene in tomato lowers the risk of cancer†, thereby influencing the rationality of the customers, and at the same time it can evoke the nostalgia in customers by labelling the meal as â€Å"grandma’s special recipe†. In this strategy lies the clue of embedding medical/healthcare tourism with general tourism and Incredible India should utilize it. Figure – 4 Brand Awareness: Brand awareness is â€Å"a gauge of marketing effectiveness measured by the ability of a customer to recognize and/or recall a name, image or other mark associated with a particular brand† (Waters, 2008). Though brand awareness cannot measure the customers’ approach towards the brand, yet it is very helpful in forming a positive attitude among the target audience about the brand. Incredible India Campaign should take care of that. Figure – 5 The above diagram shows that recollection or identification ability first created ‘aided awareness in the prospective customers, which might convert into a top-of mind awareness, if the brand convinces customers either with its logistics or direct service. Thus, brand awareness can work on two folds, primarily making its way into the mind of the customer and then working on its way to achieve the recognition, where the brand first generates strategic awareness in customers, where the customers understands the distinctive qualities of the product and associates them with their need. Current campaign strategy of Incredible India lacks that finesse. Brand Value While brand loyalty proves to be a cost-saving yet effective tool to garner higher sales, brand value â€Å"reflects how a product’s name, or company name is perceived by the marketplace† (Free, 2004), which involves both target audience and the general audience. Brand value can be tangible too, in the event of a brand being sold, where extracting the value of the brand from the value provided by other, tangible, resources becomes possible (Simon, C. J. & Sullivan, M. J. , 1993, Conchar, et al, 2005). From this perspective, even the title of the campaign in discussion, Incredible India needs to be reviewed and if needed may be replaced. The name should denote the power and strength of a brand. As for example, â€Å"if Coca-Cola’s facilities Atlanta were to burn overnight, the company would still be able to start up the next day due to its brand value† (What, 1998). Therefore it is the success story of a company that earns its brand value. However, to gauge the impact of brand value, the company needs to take help of empirical research. The process might then looks like below (Persson): Figure – 6 Brand value is the outcome of consistent and successful brand building, where the action of the company would speak louder than words, besides proving its ethical standings in the marketplace. IV. 7. Brand personality Much like a human being, a brand too serves as the ambassador of the company personality, depicting its outlook and aspirations, besides its services and promises. Thus much depends on the carriage of the brand, because it is the coveted message of the company to the outer world about its activities, aims, aspirations and promises – in short, a package of total company outlook. From this angle too, the campaign in discussion needs to be reviewed. Figure – 7 A strong brand does more than it meets the eye, however, its activity should be powered towards achieving the targeted benefit out of it. For that matter, the first step towards creating a strong brand â€Å"is to identify the benefits† (Saarte, 2008). Target benefit would surely help to determine the nature of the branding, which would help the company to identify the necessary elements into branding, such as company image, the USP of its product, type of promises, and desired platforms of bonding and more. Incredible India is yet to create a clear USP to position itself. V. Conclusion/Recommendation The detailed discussion and analysis above clearly shows that Incredible India Campaign falls far too short in achieving its desired outcome and thus needs to be thoroughly reviewed and modified to meet the demand of the time and position India as a strong brand in the global tourism market. Thus this study recommends following steps towards achieving the target of building a strong Brand India in the global market: 1. Incredible India needs to review its name, packaging, price and its history and modify it concerning the current demand. 2. Ensuring that it becomes capable of Delivering the message clearly.   Confirming the credibility of the company. Connectingthe target prospects emotionally. Motivating the buyers.   Concretizing the user loyalty 3. Incredible India has to focus more on emphasizing emotional bond with UK through exploiting the earlier history of close communication. 4. It must study and research other Asian countries pros and cons in this sector to ensure that Brand India should be able to score over them. 5. It should embed medical/healthcare tourism with general tourism to generate brand loyalty. 6. Through constant, consistent, cohesive and cogent campaign, it should create the brand awareness (UK still have a poor awareness, around 30%) 7. Periodic assessment of the campaign is a must to check the brand value. 8. Campaign should get facelift periodically with a central theme of personality. Ends. References Aaker, D. A. (1996) Building Strong Brands. The Free Press, New York. ISBN 0-02- 900151-X Atithi Debo Bhava. (2004) Incredible India [online] available from http://www. incredibleindia. org/newsite/atithidevobhava. htm [accessed 4 September 2008] Bizhelp. (2008) What is Branding? [online] available from http://www. bizhelp24. com/marketing/what-is-branding-. html [accessed 4 September 2008] Brand Definition. (2008) [online] available from http://www. investorwords. com/568/brand. html [accessed 3 September 2008] Brand. (2008) [online] available from http://whatis. techtarget. com/definition/0,,sid9_gci211703,00. html [accessed 4 September 2008] Brandguru Inc. â€Å"What IS Branding? † Viewed 24 March 2008, http://www. brandidentityguru. com/popUps/whatisBranding. html Conchar, M. P. , Crask, M. R. & Zinkhan, G. M. (2005) Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis. Journal of the Academy of Marketing Science, Vol. 33, No. 4, 445-460. Dobney. com. (2007) Brand equity and brand value [online] available from http://www. dobney. com/Research/Brand_equity_research. htm [accessed 4 September 2008] Dolak, D. (2001) Building A Strong Brand: Brands and Branding Basics [online] available from http://www. davedolak. com/articles/dolak4. htm [accessed 5 September 2008] Dunn, S. (2008) What is Branding and Why Do You Want It? [online] available form http://www. ecomhelp. com/KB/Branding/kb_what-is-branding. htm [accessed 5 September 2008] Free Definitions: Define Brand. What is Brand? (2004) [online] available from http://www. learnthat. com/define/view. asp? id=279 [accessed 4 September 2008] Giddens, N. (2002) Brand Loyalty [online] available from http://www. extension. iastate. edu/AgDM/wholefarm/html/c5-54. html [accessed 4 September 2008] Incredible India campaign woos more Americans (2008) The Press Trust of India Ltd [online] available from http://www. accessmylibrary.com/coms2/summary_0286- 34809894_ITM [accessed on 4 September 2008] Indian Tourism’s ‘Incredible India’ Campaign (2005) Research paper [online] available from http://www. icmrindia. org/casestudies/catalogue/marketing%20communications/C LMC010. htm ] India’s rise in medical tourism (2007) News [online] available from http://www. timesonline. co. uk/tol/travel/destinations/india/article2257994. ece [accessed 4 September 2008] Kapferer. (1994) Strategic brand management: new approaches to creating and evaluating brand equity. Free Press, New York. Keller, K. L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing,Vol. 57, No. 1, pp. 1-23. King, T. E. (2007) Incredible India? Campaign has Incredible Budget [online] available from http://www. travelmole. com/stories/1118243. php [accessed 5 September 2008] Lake, L. (2008) What is Branding and How Important is it to Your Marketing Strategy? [online] available from http://marketing. about. com/cs/brandmktg/a/whatisbranding. htm [accessed 4 September 2008] McCall, K. (2003) Marketing Angel [online] available from http://business. mainetoday.com/smallbusiness/mmm/030601. shtml [accessed 5 September 2008] O & M (2003). Incredible India [online] available from http://www. ogilvyindia. com/work/incredibleindia. asp [accessed 5 September 2008] Persson, N. Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research. Ph. D. Thesis [online] available from http://www. nhh. no/Admin/Public/DWSDownload. aspx? File=%2FFiles%2FFiler %2Finstitutter%2Ffor%2Fconferences%2Fnff%2Fpapers%2Fpersson. pdf [accessed 1 September 2008] Saarte, L. A. (2008) Fitting It All Together. EzineArticles. [online] available from http://ezinearticles. com/? Branding—Fitting-It-All-Together&id=1043858 [accessed 1 September 2008] Simon, C. J. & Sullivan, M. J. (1993) The Measurement and determinants of Brand Equity: A Financial Approach. Marketing Science, Vol. 12, No. 1, pp. 28-52. UK Indian doctor sets shop in Goa for medical tourists (2007) News [online] available from http://www. newkerala. com/topstory-fullnews-14322. html [accessed 4 September 2008] Waters, S. (2008) Brand Awareness [online] available from http://retail. about.com/od/glossary/g/brand_awareness. htm [accessed 1 September 2008] What is the Value of a Brand? [online] available from http://www. csom. umn. edu/Assets/3478. pdf [accessed 31 August 2008] Why Brand Loyalty is Important? [online] available from http://www. brandloyalty- int. com/site. asp? pagina=8 [accessed 1 September 2008] Why India? (2007) Government report [online] available from http://www. medical-tourism-india. com/medical_tourism_india. htm [accessed 5 September 2008] Wood, L. (2000) Brand and brand equity: Definition and management†. Management Decision, Vol. 38, No. 9, pp. 662-669.

Modest Proposal-Satire Essay Example | Topics and Well Written Essays - 500 words

Modest Proposal-Satire - Essay Example And even under Obama, the US is still involved in a deadly conflict in Afghanistan, in which many young men and women are dying on a fairly regular basis. Of course, in these situations, it was not just the US presidents who were sending their forces into war: Ho Chi Minh, Saddam Hussein, and Osama Bin Laden have also been there on the other side, sending their own forces (although fewer young women are among them) to die in the name of a politicized, extremist religion. The solution which I propose to the pervasive problem of war between nations is simple and effective, and it is amazing that no one has thought of it before. To fully understand the solution, you must put yourself into the boots of a ground soldier. It is no matter what army they are fighting for; you make take your pick. In every case, they are fighting for someone else. They are fighting because someone is telling them that, for example, Iraq has WMD, or that America is the Great Satan. A lot of them are young men and women with no personal, political, religious, or ideological stake in the war for which they are expected to lay down their lives. My friend Pat from childhood went to Iraq with the Navy; he joined the Navy out of high school as a way to earn extra money for college, and he wanted to buy a sports car, which he was able to do with his signing bonus. Pat did not care about Iraq or WMD: he could not even locate Iraq on a map. He had no personal dealings with, or vendett a against, either Osama Bin Laden or Saddam Hussein. For that matter, he didn’t like Bush; he used him as an example of a person who had a â€Å"free ride.† Now that you know Pat, and how much he didn’t care about the issues before he was sent to Iraq to risk his life, you might wonder who should have been sent, and who should have fought. Here is the simple answer: George W. Bush and Saddam Hussein. They are the

The Application of Marketing - PARTA -The tools of Marketing Essay

The Application of Marketing - PARTA -The tools of Marketing - Essay Example For example, advertising is a powerful means to reach out to customers, but it is expensive and needs to use the right media and the right message for effective results on the vast resources expended on it. Public relations is a more subtle approach useful in managing issues of public concern and top level messages, but suffers from the deficiencies of requiring professional support and difficulty in evaluating its impact. Sales promotion is an effective means of addressing a particular target market, whose impact on the objective of increased sales can be measured, and enhances sales channel commitment to the product. However, it suffers from the deficiencies of forecasting problems, with the effect being only as long as the sales promotion lasts and the possibility of brand devaluation, particularly if price is a part of the sales promotion strategy. Yet, when used in conjunction these tools of marketing can be an effective to achieving the marketing objectives for a product (Cheve rton, 2006). In 2003, Coca-Cola along with its competitor Pepsi ran into trouble on India, when the environmental NGO, Centre for Science and Environment (CSE report) released a report that the presence of pesticides in the soft drinks exceeded the European standards (Vedwan, 2007). Coca-Cola attempted to negate the effect of this accusation by running advertisements using film stars to indicate that their production infrastructure and methods provided soft drinks that were pure for consumption. In addition they ran a sales promotion campaigning giving 50 ml more of soft drink at no extra cost. These efforts failed, though Coca-Cola was not at fault for the CSE report on the presence of pesticides in the soft drinks and their market share dropped. There was more faith in the non-profit making report than in the claims of the profit making multi-national giant and went to show the inept

Children's Development, Health and Well-being Essay

Children's Development, Health and Well-being - Essay Example This paper will now discuss the different ways by which children develop in their early years and primary settings, with specific focus on their health and wellbeing. First, a discussion on the developmental needs and conditions of children in their primary school years would be presented, followed by a discussion on the theories and key educational initiatives and how these impact on children’s development. Legislation pertinent to the topic will then be discussed, including the key elements which impact on children’s development, health and well-being. Legislation relevant to schools and children will also be made part of this discussion as a means of understanding the connections between policy and classroom practice. Body During the primary years, learners are highly energetic and highly engaged in physical activity. They are also entering a period of experimentation with various possible identities (Fabian and Dunlop, 2002). They explore themselves and their relati onship and similarities to their peers, including the differences between the male and female gender. They are also able to participate enthusiastically in various activities, as well as to expand their mental development in ways which may be considered reflective (Fabian and Dunlop, 2002). These learners have needs which relate to the application of complicated, dynamic, interactive and cyclical activities. The learning process for these children would have to call for them to elaborate, reformulate, and reflect upon their knowledge and values (Fabian and Dunlop, 2002). In other words, they have to be supported on how their develop responsibility for their learning. The years following conception until birth to the first eight years of the child’s life are crucial to their complete and healthy mental, emotional, and physical growth (Robinson, 2007). Their brain’s rapid development often starts as early as the prenatal stage and continues until after the child’s birth. The cell formation of the child is often already complete before their birth with a newborn infant having about 100 billion brain cells (Robinson, 2007). Their brain maturation as well as the development of their neural pathways is however continued after birth until their early childhood. In effect, early childhood is a time where the environment also has a crucial role to play in determining the eventual direction of the child’s development. The environment impacts on the number of brain cells and connections made, but also how these connections would be wired (Waller, 2009). The goal of removing excess neurons and synapses from the immature brain is a process which goes on until the child’s adolescence, but is especially dramatic during the child’s early years (Waller, 2009). This process is also guided to a significant extent by how the child is experiencing the outside world. According to different studies, if the brain does not gain enough stimulat ion during this critical period, it would be very difficult for the brain to later rewire itself at a later time (MacIntyre, 2007). Poor nutrition before birth and in the first years of the child’s life can also seriously impact on brain development and cause neurological and behavioural issues including learning disabilities and mental retardation (MacIntyre, 2007).